Carlos_Victor_Costa_London
Best practices. Fresh thinking. New solutions.

The new directions of marketing, branding and reputation management by Carlos Victor Costa

INNOVATIONS IN MARKETING, BRANDING AND REPUTATION
Social media crisis caused by activists: the deconstruction of corporate discourse

Social media crisis caused by activists: the deconstruction of corporate discourse

Last week, I presented my PhD thesis in Madrid, and I am happy that it obtained a Cum Laude mark....

What is innovation in marketing communications today?

What is innovation in marketing communications today?

In the area of marketing, and more specifically, marketing communications, what is the meaning of innovation nowadays? Innovation refers to...

The new meaning of Trust today (or How VW could regain society’s trust)

The new meaning of Trust today (or How VW could regain society’s trust)

One of the main functions of corporate communication is to create stories and narratives that can build, from a symbolic...

VW-Das Fraud: the disruptive innovation that disrupted a company

VW-Das Fraud: the disruptive innovation that disrupted a company

In 1960, Volkswagen wanted to enter in the American market, and decided to launch an innovative advertising campaign by BBDO....