Carlos_Victor_Costa_London
Best practices. Fresh thinking. New solutions.

The new directions of marketing, branding and reputation management by Carlos Victor Costa

INNOVATIONS IN MARKETING, BRANDING AND REPUTATION
Prince, Bowie and Martin: The Innovators of Sound

Prince, Bowie and Martin: The Innovators of Sound

The way things are going, 2016 will be known as the “year the music died”. We have already seen losses in...

From Ford Model T to Tesla Model 3: the beginning of a new era?

From Ford Model T to Tesla Model 3: the beginning of a new era?

In 1908,  Henry Ford launched the Model T, and this product and the moving assembly line are generally accepted  as...

Branding in the digital age: What is new. What is old. What is forever.

Branding in the digital age: What is new. What is old. What is forever.

Has the world really changed so much from the 31st of December to the 1st of January? Probably not, but typically...

Social media crisis caused by activists: the deconstruction of corporate discourse

Social media crisis caused by activists: the deconstruction of corporate discourse

Last week, I presented my PhD thesis in Madrid, and I am happy that it obtained a Cum Laude mark....