Management experience


Extensive experience in leading roles in the areas of marketing and communications in multibillion organisations and agencies/consultancies. 

Core competencies: Branding, Reputation Management, Crisis Management, Social Media, and Internal Communications/Change Management.

Main roles:

  • 2014-2015- Director – MillwardBrown Vermeer (London). Responsible for projects in the areas of branding strategy and brand valuation.
  • 2008-2014- Director and Manager for projects in MillwardBrown Optimor, Llorente&Cuenca (leading Spanish PR agency), Territorio Creativo (leading Spanish social media agency), KreabGavinAnderson, Reputation Institute (Madrid). Projects for companies such as Repsol, Peugeot, Telefónica.
  • 2002-2007- South America Corporate Communications Manager at Praxair, responsible for integrated communications, crisis management, and corporate social responsibility in 9 countries (Rio de Janeiro).
  • 1999-2001- Marketing Manager at Dell. Integrated the management team that launched Dell in South America (Austin, US/Porto Alegre, Brazil).
  • 1989-1999- Diverse executive and management positions at Petrobras (the largest Brazilian company), both in the upstream and downstream markets. Participation in several strategic projects and cross-functional teams. Coordinated the launch of Petrobras´first website; created and implemented an e-commerce portal, an award-winning, breakthrough project in the oil industry (Rio de Janeiro).
  • 1988-1989- Account executive at Ogivly for Shell (Rio de Janeiro).

People management skills: recruited, coached, developed and led teams up to 17 specialists. Structured three marketing & communications departments. If you want detailed information on my career, please check here.

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