Posts by Carlos Victor Costa

Why Trump won: a communication perspective

Why Trump won: a communication perspective

The USA wakes up today (this article was originally written on 9 November 2016) with a newly elected president, Donald...

Prince, Bowie and Martin: The Innovators of Sound

Prince, Bowie and Martin: The Innovators of Sound

The way things are going, 2016 will be known as the “year the music died”. We have already seen losses in...

From Ford Model T to Tesla Model 3: the beginning of a new era?

From Ford Model T to Tesla Model 3: the beginning of a new era?

In 1908,  Henry Ford launched the Model T, and this product and the moving assembly line are generally accepted  as...

Branding in the digital age: What is new. What is old. What is forever.

Branding in the digital age: What is new. What is old. What is forever.

Has the world really changed so much from the 31st of December to the 1st of January? Probably not, but typically...