The new meaning of Trust today (or How VW could regain society’s trust)

The new meaning of Trust today (or How VW could regain society’s trust)

One of the main functions of corporate communication is to create stories and narratives that can build, from a symbolic...

VW-Das Fraud: the disruptive innovation that disrupted a company

VW-Das Fraud: the disruptive innovation that disrupted a company

In 1960, Volkswagen wanted to enter in the American market, and decided to launch an innovative advertising campaign by BBDO....

My PhD thesis on social media, branding and crisis management is finished- and I´m back!

My PhD thesis on social media, branding and crisis management is finished- and I´m back!

Since 2008, I´ve been blogging regularly, but I had to park this activity for more than one year due to...